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Organizational Structure Of Tata Motors Essays On The Great

Tata Nano
ManufacturerTata Motors
AssemblySanand Plant, Sanand, Gujarat, India[1]
DesignerJustin Norek (design consultant - Trilix LLC/IDEA institute) along with Tata Motors Design Studio led by Pierre Castinel (at the time of launch) & with the support of Girish Wagh (Project Manager) and under Ratan Tata's direction. [2]
Body and chassis
ClassCity car
Body style4-door one-box
LayoutRR layout
Engine2 cylinderSOHC petrol Boschmulti-point fuel injection all aluminium 624 cc (38.1 cu in)
Transmission4 speed synchromeshmanual with overdrive in 4th
Wheelbase2,230 mm (87.8 in)[3]
Length3,099 mm (122.0 in)[3]
Width1,495 mm (58.9 in)[3]
Height1,652 mm (65.0 in)[3]
Kerb weight600–635 kg (1,323–1,400 lb)[3]

The Tata Nano is a city car manufactured by Tata Motors currently made and sold primarily in India. The Nano was initially launched with a price of one lakh rupees or ₹100,000 (US$1,500),[4] which has increased with time. Designed to lure India's burgeoning middle classes away from motorcycles, it received much publicity, but the sales expectations were not met. Multiple issues like factory relocation from Singur, instances of Nano catching fire, and the perception of Nano being unsafe and lacking quality due to cost cutting led to the decline of sales volume. As compared to Tata Motor's aspiration of 250000 unit sales annually at the time of launch, sales in FY 2016-17 was 7591 units only. The car is a loss making product for Tata Motors as disclosed by former Tata Sons chairman Cyrus Mistry and confirmed by current Tata Motors management.[5][6][7] Tata Motors has confirmed that despite no demand the production of the car will continue for some more time due to the emotional connect of the product with the Tata Group.[8][9]


After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who ride motorcycles.[10] The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labour.[citation needed]. The nonessential features include, removal of the passenger's side wing mirror, having one wiper blade, having only three lug nuts per wheel, removal of the fuel filler cap from the fuel tank and not having air conditioning [11].

The introduction of the Nano received much media attention due to its low price.[12]

Expectations and effects[edit]

Expectations created for the car during the run up to its production may have been out of proportion with its realised success. A 2008 study, by Indian rating agency CRISIL, thought the Nano would expand the nation's car market by 65%,[13] but, as of late 2012, news reports have detailed the underwhelming response of the Indian consumer to the offering; sales in the first two fiscal years after the car's unveiling remained steady at about 70,000 units although Tata appears intent on maintaining a capacity to produce the car in much larger quantities, some 250,000 per year, should the need arise.[14]

It was anticipated that its 2009 debut would greatly affect the used car market, and prices did drop 25–30% prior to the launch.[15] Sales of the Nano's nearest competitor, the Maruti 800, fell by 20% immediately following the unveiling of the Nano.[16] It is unknown if the Nano has had a lasting effect on the prices of and demand for close substitutes, however. In July 2012, Tata's Group chairman Ratan Tata, who retired in January 2014, said that the car had immense potential in the developing world while admitting that early opportunities were wasted due to initial problems.[17]

Singur factory pullout[edit]

Main article: Tata Nano Singur controversy

Tata Motors announced in 2006 that the Nano would be manufactured in Singur, West Bengal.[18] Local farmers soon began protesting the forced acquisition of their land the new factory entailed.[18] Tata first delayed the Nano launch and later decided to build the car in a different state, Gujarat, instead.[19]


Announced as the most affordable production car in the world, Tata aimed for a price of one lakhrupees, or ₹100,000, which was approximately $2,000 US at the time.[20] Only the very first customers were able to purchase the car at that price, however, and as of 2017, the price for the basic Nano starts around ₹ 215,000.[21] Increasing material costs may be to blame for this rapid rise in price.[22]

Compared to the Volkswagen Beetle it has a relatively low price, however. In 1990, a Beetle from Mexican factories was priced at $5,300,[23] about $9,928 in today's money. The Ford Model T's initial price was about $850, equivalent to $23,151 today.[24] The price of the Nano is only just higher than the corrected Price of the Briggs & Stratton Flyer with the Flyer costing US$125 ($1,767 in 2016), even though the Flyer would today hardly be considered a gokart.

The second-generation Nano was expected to be sold in the United States by 2015.[25] The original Nano is not street legal in the US, and cannot legally be sold as a grey market import until 2034, when the original 2009 models receive a 25-year exemption from the US Customs and Border Protection.[26] Despite a readily-available dealership network in the US through the Jaguar Land Rover division of Tata, Tata Motors will not use Jaguar Land Rover to sell the Nano.[27]

Cost-cutting features[edit]

The Nano's design implements many measures to reduce manufacturing costs.

Comparison with the Maruti 800, the Tata Nano's closest competitor:

Tata NanoMaruti ALTO 800
* The Nano's trunk is only accessible from inside the car, as the rear hatch does not open,[28] but it eventually received a full hatchback in 2015.* Maruti 800 initially had only an opening rear-windscreen, but later got a full hatchback.
* One windscreen wiper instead of the usual pair[12]* Two windscreen wipers.
* No power steering initially, unnecessary due to its light weight.[12] Added in higher variants in later models.* Power Steering only in higher variants.
* Three lug nuts on the wheels instead of the usual four[11]* Four lug nuts per wheel.
* Only one wing mirror on base models. Higher variants fitted with passenger side ORVM from 2012 onwards.[12]* Both side ORVMs in certain variants.
* Radio or CD player is optional[12]* Radio or CD player is optional
* No airbags on any model[29]* no airbag in any variant.
* 624cc rear engine has 2 bigger cylinders (312cc each)[12]* 800cc front engine has 3 smaller cylinders (266cc each).
* No air conditioning in base model[12]* No air conditioning in base model
* Front passenger seat same as the driver seat, and the headrests are integrated.* Front passenger seat same as the driver seat, but headrests separate. Later models switched to integrated headrests.
* Thinner 135/70-R12 space saver spare tyre.* Full size spare tyre.
* No external fuel filler cap. Fuel inlet is accessed by opening the front hood.* External fuel filler cap.
* Front door power windows only offered on highest variant. PW switches placed on central console rather than on door pads.* Front door power windows only offered on highest variant.

Technical specifications[edit]

The Nano (2012) is a 38 PS (28 kW; 37 hp) car with a two-cylinder 624 cc engine mounted in the rear of the car.

The car complies with Bharat Stage 4 Indian Emissions Standards, which are roughly equivalent to Euro 4.

The development of the Nano had led to 31 design and 37 technology patents being filed.

TexspinClutch Bearings
BoschOxygen sensor, Gasoline injection system (diesel will follow), starter, alternator, brake system
Continental AGGasoline fuel supply system, fuel level sensor
CaparoInner structural panels
HSI AUTOStatic sealing systems (Weather Strips)
DelphiInstrument cluster
Rane Madras LimitedSteering Assembly
DensoWindshield wiper system (single motor and arm)
FAG KugelfischerRear-wheel bearing
Federal-MogulPistons, Piston rings, Spark plugs, Gaskets, Systems protection
FicosaRear-view mirrors, interior mirrors, manual and CVT shifters, washer system
FreudenbergEngine sealing
INAShifting elements
ITW DeltarOutside and inside door handles
Johnson ControlsSeating
MahleCamshafts, spin-on oil filters, fuel filters and air cleaners
TRWBrake system
Ceekay Daikin/ValeoClutch sets
VibracousticEngine mounts
VisteonAir induction system
ZF Friedrichshafen AGChassis components, including tie rods
BehrHVAC for the luxury version
DürrLean Paint Shop

Alternative powerplants[edit]

While the Nano is driven by a petrol engine, several more-radical powerplants have been proposed but not put into production. Also, an upscale version was shown at an autoshow.

Compressed-air engine[edit]

Tata Motors signed an agreement in 2007 with a French firm, Motor Development International, to produce a compressed air car Nano.[34] While the vehicle was supposed to be able to travel approximately 200 kilometres (120 mi) on $3 US of electricity to compress the air, Tata's Vice-President of Engineering Systems confirmed in late 2009 that vehicle range continues to be a problem.[34][35]

Electric vehicle[edit]

Tata has discussed the possibility of producing an electric version,[36] and while it showcased an electric vehicle Nano at the 2010 Geneva Motor Show,[37] no such car is currently on the market.

If an EV Nano is sold it is expected to be a highly affordable electric car,[38] use lithium-ion batteries, and have a range of 80 miles (130 km).[39] A Norwegian electric car specialist, Miljøbil Grenland AS, has been named as a supposed partner in the project.[36]

Bi-fuel variant[edit]

The Nano CNG emax was launched in October 2013. It can run on either gasoline or compressed natural gas. Initially, it will be sold in Delhi and parts of Maharashtra and Lucknow, where CNG is available at fuel outlets.[40]

Tata Super Nano[edit]

In December 2014, Coimbatore-based JA Motorsport presented a 230 hp 1.3-liter engined version of the Nano called the 'Super Nano' at the Autocar Performance Show. Featuring a full body kit, slick tyres, a bolt-on roll cage, and smoked head and taillamps, the Super Nano featured carbon fibre components, Recaro seats, and steering-mounted paddle shifters.[41]

European export[edit]

An upscale Nano concept car called the Europa was shown at the 2009 Geneva Motor Show.[42] However, there has been no progress towards producing or marketing this upscale specification.

Car fires[edit]

There were reports of several fire incidents involving the Nano.[43] The company denied those were connected to the car's design or its parts and blamed "foreign electrical equipment" found on top of the exhaust system.[43] The company offered to retrofit the exhaust and electrical systems but refused to recall the cars.[43] Tata extended the warranty on the car, including those already sold, from 18 months to four years in early December 2010.[43]


The Nano has received mixed reception from Indian consumers, reasons given have included that it is still too expensive compared to a motorcycle.[44] Although it is identified as the most affordable car,[45] a secondhand car that was more expensive when it was new gives more social status; the Nano is considered a "poor man's" vehicle, turning some people away.[46] The fires and other safety issues have also been a concern.[44]

Crash safety[edit]

In 2014, a Nano was crashed for NCAP by ADAC in Germany. Despite Tata's claim that it was expecting 4 stars, the Nano got no stars for lack of adult protection and did not meet basic UN safety requirements.[47][48]


At the time of launch Tata Motors planned to sell 250,000 units per year. The maximum sales ever achieved was 74,527 units during FY 2011-2012 and then sales declined rapidly year on year leading to a negligible market share of the car in the "A" segment. The product is likely to be phased out soon as dealers have stopped placing orders. [49][50]

FY 2009–2010 30,000 approx

FY 2010–2011 70,432

FY 2011–2012 74,527[51]

FY 2012–2013 53,848[52]

FY 2013–2014 21,129[53]

FY 2014–2015 16,903[54]

FY 2016-2017 7,591 [55]

FY 2017-2018 April - October 1,502


  • 2010 Business Standard Motoring Indian car of the year[56]
  • 2010 Bloomberg UTV-Autocar car of the year[57]
  • 2010 Edison Awards, first place in the transportation category[58]
  • 2010 Good Design Awards, in the category of transportation[59]
  • 2014 India's Most Trusted hatchback car, according to The Brand Trust Report 2014 edition[60][61]

In the media[edit]

  • Small Wonder: The Making of Nano–a book about the creation of the Tata Nano[62]
  • A Megafactories episode on this vehicle

See also[edit]

Wikimedia Commons has media related to Tata Nano.


  1. ^"Manufacturing: Sanand". Tata Motors. Archived from the original on 20 September 2012. Retrieved 6 June 2012. 
  2. ^Patton, Phil (11 February 2010). "A Tata Nano Takes Manhattan". The New York Times. 
  3. ^ abcdefghijklmn"Official specifications for Tata Nano". Tata Motors. 
  4. ^Chang, Richard S. "Tata Nano: The World's Cheapest Car". 
  5. ^http://pixr8.com/tata-motors-says-nano-investment-significantly-written-off/
  6. ^http://www.hindustantimes.com/business-news/nano-a-loss-making-product-says-tata-motors/story-8RqBVdKfbjCo4Y1TH2fQPI.html
  7. ^http://www.hindustantimes.com/business-news/nano-a-loss-making-product-says-tata-motors/story-8RqBVdKfbjCo4Y1TH2fQPI.html
  8. ^http://overdrive.in/news-cars-auto/tata-motors-to-continue-tata-nano-production-for-now/
  9. ^http://www.thehansindia.com/posts/index/Amaravati-Tab/2017-09-29/Tata-Nano-sales-to-continue-in-spite-of-no-demand/329860
  10. ^ abMeredith, Robyn (19 April 2007). "The Next People Car". Forbes. Yahoo! – ABC News Network. Retrieved 6 June 2012. 
  11. ^ abBIJOY KUMAR Y (12 April 2009). "Tata Nano – Nano second to none!". Business Standard. Retrieved 6 June 2012. 
  12. ^ abcdefg"Bodacious Tata: India Delivers World's Cheapest Car". Spiegel Online International. 11 January 2008. Retrieved 6 June 2012. 
  13. ^"Tata Nano may expand market by 65%: CRISIL- Automobiles-Auto-News By Industry-News". The Economic Times. 12 January 2008. Retrieved 8 June 2009. 
  14. ^Avinash Nair (26 April 2012). "Two years on, Tata Nano sales yet to hit top gear". The Indian Express. Retrieved 29 October 2012. 
  15. ^"Tata Nano sends used car prices tumbling in India". The Motor Report. 11 February 2008. Retrieved 30 July 2011. 
  16. ^"Nanomania overwhelms Indian car market". Autocar. 7 February 2008. Retrieved 10 February 2008. 
  17. ^"Why Ratan Tata thinks Nano has 'enormous potential'". 13 July 2012. 
  18. ^ ab"Nano wars: Tata threatens to make the world's cheapest car somewhere else". The Economist. 28 August 2008. Retrieved 6 June 2012. 
  19. ^For initial delay, see Rain, political unrest delay Tatas' dream car Rediff.com, 3 August 2007
  20. ^KURCZEWSKI, NICK (23 March 2009). "Tata Nano Launched in Mumbai". The New York Times. Wheels Blog. Retrieved 6 June 2012. 
  21. ^For only first customers receiving ₹ 100,000, see Krishnan, Janaki (16 July 2009). "Tata Motors to deliver first Nano on Friday". Thompson Reuters. Retrieved 6 June 2012. 
  22. ^Nelson Ireson (5 August 2008). "Rising costs could eat Tata Nano's profits". Motor Authority. 
  23. ^UHLIG, MARK (20 October 1990). "Mexico City Journal; Miss the VW Bug? It Lives Beyond the Rio Grande". The New York Times. Retrieved 8 August 2012. 
  24. ^2012 National Geographic "Megafactories" about Nano
  25. ^"Redesigned Tata Nano to arrive in US wearing price tag under $10k". Autoblog. 2012-10-15. Retrieved 2014-10-15. 
  26. ^"Feds crush a Land Rover Defender to scare illegal importers". Yahoo Autos. 26 August 2013. Retrieved 18 September 2014. 
  27. ^"Tata Nano -- World's Cheapest Car Coming to U.S. Cars". rankingsandreviews. Retrieved 18 September 2014. 
  28. ^"Quick Spin: 2011 Tata Nano CX – Driving the world's cheapest car". Autoblog Canada. 15 September 2010. Retrieved 29 July 2011. 
  29. ^"Tata Nano safety under scrutiny after dire crash test results". The Guardian. 30 January 2014. Retrieved 4 February 2014. 
  30. ^Ruth David (10 January 2008). "Tata Unveils The Nano, Its $2,500 Car". Forbes. 
  31. ^"Nano Mania". Autocar India. February 2008. Archived from the original on 27 April 2008. Retrieved 5 February 2008. 
  32. ^"India's £1,250 car". Auto Express. Retrieved 14 January 2008. 
  33. ^ ab"India's Tata low-cost Nano took a lot of high-tech". ae-plus. 
  34. ^ abTaMo’s ambitious ‘Air Car’ faces starting troubleDaily News and Analysis, 25 November 2009.
  35. ^Hall, Kenneth (10 July 2008). "Tata Nano could come with optional air-powered engine". MotorAuthority. Retrieved 29 August 2010. 
  36. ^ ab"Tata plans E-Nano, electric version of Rs 1-lakh car". domain-b.com. 20 August 2008. Retrieved 8 June 2009. 
  37. ^"World's cheapest EV: Tata Nano electrifies Geneva show". USA Today. 4 March 2010. 
  38. ^"Let Tata's Nano be electric". Merinews.com. Retrieved 8 June 2009. 
  39. ^"World's cheapest EV: Tata Nano electrifies Geneva show — Drive On: A conversation about the cars and trucks we drive". USA Today. 4 March 2010. Retrieved 29 August 2010. 
  40. ^"Tata Motors Introduces Bi-Fuel Version of Nano Minicar". The Wall Street Journal, Santanu Choudhury
  41. ^"230hp Super Tata Nano Revealed, Costs INR 25 Lakhs". indianautosblog.com. Retrieved 2016-03-28. 
  42. ^"Tata unveils a Nano for Europe". Automotive News. Retrieved 18 September 2014. 
  43. ^ abcd"Tata's Nano, the Car That Few Want to Buy". The New York Times. Retrieved 18 September 2014. 
  44. ^ ab"Where Did It All Go Wrong For Tata's Nano?". Pakistan Defence. Retrieved 18 September 2014. 
  45. ^Avinash Tavares. "Marketing lessons from tata nano". Retrieved 18 September 2014. 
  46. ^"Cheap proves costly for Tata Nano in status-conscious India". Daily News. New York. Agence France-Presse. 30 January 2012. Retrieved 4 February 2014. 
  47. ^"Tata Nano safety under scrutiny after dire crash test results". Guardian. Retrieved 9 September 2017. 
  48. ^"Tata Nano falls short of global crash test standards – video". Guardian. Retrieved 9 September 2017. 
  49. ^http://www.dnaindia.com/automobile/report-tata-nano-likely-to-be-phased-out-soon-as-dealers-stop-placing-orders-2562571
  50. ^http://www.timesnownews.com/business-economy/article/bidding-farewell-to-cheapest-car-tata-nano-likely-to-be-phased-out-soon/133295
  51. ^http://www.indianexpress.com/news/two-years-on-tata-nano-sales-yet-to-hit-top-gear/941736/%7Cproduction figures for 2009 to 2012
  52. ^"Popularity continues to elude Nano, sales down 88%". Hindustan Times. Archived from the original on 7 May 2013. Retrieved 18 September 2014. 
  53. ^"Sales of Tata Nano, world's cheapest car, set to hit six-year lows". The Indian Express. 5 March 2015. 
  54. ^Aggarwal, Yogita (1 March 2014). "7 Reasons Why Tata Nano Did Not Take Off as Expected". letuspublish.com. Retrieved 18 March 2016. 
  55. ^https://www.motorbeam.com/2017/04/cars/tata-nano-cars/tata-nano-sales-all-time-low/
  56. ^"BS Motoring Jury Award 2010: Tata Nano". Business Standard. 26 December 2009. Retrieved 6 June 2012. 
  57. ^fe Bureaus (18 January 2010). "Nano, Pulsar among winners of Bloomberg UTV-Autocar awards". The Financial Express. Retrieved 22 February 2010. 
  58. ^
Tata Nano engine in trunk that is only accessible from inside as a cost reduction feature
Tata Nano dashboard is very simple. CD player and radio on this deluxe model

Project Report of Tata Motor

4536 WordsJun 28th, 201119 Pages

A Training Report
Submitted to Rajasthan Technical University, Kota
In partial fulfillment of the requirement for the degree of


Guided by: Training in charge:
Mr.Taran singh Matharoo Mr. Pankaj Bharuka, Head of Department, (Production) AMW, Bhuj.

Arya College of Engineering & Information Technology
Affiliated to
Rajasthan Technical University, Kota

B.TECH. (2008)

Industry Name…show more content…

I thank everyone who has contributed to make this experience truly complete and stimulating.

The Present report is for summer Training at“ASIA MOTOR WORKS LTD.BHUJ,(GUJARAT)”




Sharadh baug palace, Bhuj Bhuj the main town of Kutch is best described as a charming and highly entrepreneurial city. It used to be an old walled city. In the past, its gates were locked each night from dusk till dawn. Today, the city extends well beyond the walls of Bhujia Fort and yet retains all of its glory. You can wander for hours in the intricate maze-like streets and alleyways of this fascinating town. There are walls within walls, attractive gateways, old palaces with intricately carved wooden pavilions, and striking, brightly decorated Hindu temples. And more often

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